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Decision Makers for Online Purchases of Fashion Products on Reebonz Online Shopping Sites
Universal Journal of Business and Management
| Vol 1, Issue 1
Table 4. Multiple Regression Test Results
| Moel | Unstandardized Coefficients | Standardized Coefficients | tcount | Sig. | ||
| B | Std. Error | |||||
| 1 | (Constant) | 6,969 | 1,807 | 3,857 | .000 | |
| Product Variations | ,396 | 0.079 | .418 | 5.023 | .000 | |
| Price | ,095 | 0.080 | .105 | 1.179 | .241 | |
| Brand Image | ,152 | 0.070 | .205 | 2.157 | .033 | |
| Promotion | ,125 | ,110 | .108 | 1.133 | .260 | |
| a. Dependent Variable: purchase decisions | ||||||