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E-cigarette Purchase Intention through Facebook Social Media: A Cross-Sectional Study
Universal Journal of Business and Management
| Vol 1, Issue 2
Table 1. Distribution of participantsresponses (N=214)
| DisagreeN (%) | NeutralN (%) | AgreeN (%) | ||
| Consumer’s Subjective Norm | ||||
| Most of my friends think that buying e-cigarette through the Facebook seller is a good idea. | 92(43.0) | 57 (26.6) | 65(30.4) | |
| Consumer’s Perceived Enjoyment | ||||
| I will enjoy vaping if I buy form this face group page | 76(35.5) | 84 (39.2) | 54(25.3) | |
| Consumer’s Perceived Economical Benefit | ||||
| Purchased e-cigarette from this Facebook group will save some money | 74(34.5) | 71 (33.2) | 69(32.3) | |
| Consumer’s Perceived Trust | ||||
| E-cigarette purchased by using Facebook will be trustworthy | 74(34.5) | 85 (39.8) | 55(25.7) | |
| Consumer’s Perceived Risk | ||||
| Online purchased e-cigarette is not as good as expected | 76(35.5) | 88(41.1) | 50 (23.4) | |